Luis has a B.S. in Economics from Complutense University in Madrid. He began his professional career as a Financial Director in an industrial company and later assumed Sales & Marketing responsibilities as well. In 1980 he joined Oriflame Cosmetics as CEO of the Spanish subsidiary and remained with that company for ten years.
He has worked in executive search since 1990, joining Spencer Stuart in 1994 in its Madrid office until 1998 and then in its Miami, Florida office until the year 2000, when he returned to Spain to found Verdeja & Asociados in Madrid, now Ezentia.
Luis is very keen on sports and outdoor life. He enjoys golf, skiing and weekends in Spain's northern coast